Raising Awareness for Alzheimer’s and Brain Disease in June 2018
Alzheimer’s disease affects 47 million people worldwide, including 5 million people in America, and someone develops Alzheimer’s disease in the U.S. every 65 seconds. It’s the sixth leading cause of death—and it’s the only one of the top 10 causes of death that can’t be cured, slowed, or prevented.
While numerous studies have examined possible causes and/or treatments for Alzheimer’s disease, much more research still needs to be done. That’s why the —which was founded in 1980 with the aim of advancing Alzheimer’s research—has designated June as Alzheimer’s & Brain Awareness Month, when people around the world can come together in support of raising awareness (and research funds) for Alzheimer’s disease and other dementias.
Alzheimer’s Awareness Color
The official color for Alzheimer’s & Brain Awareness Month is purple, and the Alzheimer’s Association invites everyone to “go purple” by wearing purple gear, adding a purple filter to their Facebook profile picture, and using the #ENDALZ and #MyAlzStory hashtags on social media to help spread the word.
Getting Involved in Raising Alzheimer’s Awareness
The Alzheimer’s Association also offers numerous opportunities to raise funds for Alzheimer’s disease research. With more than 600 events held nationwide, the is the largest event; supporters of all ages can join a team, participate in the walk, and raise funds and awareness.
The Longest Day for Alzheimer’s
The second signature event of Alzheimer’s & Brain Awareness Month is —the summer solstice, on June 21. Begun in 2012, the day is all about showing love for everyone affected by Alzheimer’s disease. Participants choose an activity they love—or a favorite activity of a caregiver or loved one with Alzheimer’s disease—and use that activity to raise funds for Alzheimer’s disease research. Participants can start or join a team, host an event, or register as an individual—and possible activities include everything from exercise (cycling, swimming, running, aerobics, and more) to sports (bowling, golfing, tennis, and more) to music, gardening, games, crafts, and beyond.
The goal of Alzheimer’s & Brain Awareness Month is the day when patients with Alzheimer’s disease can become Alzheimer’s survivors. In the meantime, Alzheimer’s disease is still devastating families—not only on a personal level, as a loved one experiences severe memory loss and personality changes, but on a financial one. The costs of treatment for Alzheimer’s patients are high, and the costs of around-the-clock care can mount quickly, whether a family chooses professional care or a relative acts as a family caregiver. In 2018, the disease is expected to cost the United States $277 billion—a cost projected to rise to more than $1.1 trillion in 2050.
Supporting those with Alzheimer’s
If your family needs assistance in covering the costs of Alzheimer’s disease care, Fifth Season’s Funds for Living Program may be able to help: The Funds For Living Program allows clients to access funds from their life insurance policies today while still leaving funds for beneficiaries to receive in the future.